Why Display Advertising Is Important In Business

In the early days, only a few business sectors were ruling the marketing world, but now many had started introducing individual or team businesses every day. This change will bring new and interesting products to us, but marketers may face many challenges and competition in business. To overcome the hurdles, you can choose online advertising to increase audience reachability and product awareness in people.

What is a banner and why to publish banners online?

A simple image that conveys the brand message of a company and their product information is called an ad banner. People use banners to advertise in public places, but on the internet, you can publish it as a digital or graphic image. When you compare online ads with the street ad, online is reachable because it offers user interaction and better conversion rate to people. An image with a few genuine words about your company or product will convey your concern to the people on the internet.

How to publish the banner on the internet?

A display ad server is used to create and distribute your banners on the internet and it is used to perform revenue sharing among the users. The publisher can sell their advertisement spaces to advertisers and the user can purchase it based on the requirement. The users can create the banner and distribute it on the website zones. The admin has the only privilege to share the income earned in each ad. The ad server has required ad formats for the banner creation, they are divided into the following.

Ad formats

• Image: It follows the standard size of the IAB and support JPG, PNG, and GIF file types.

• HTML: It uses third party tags to deliver the advertisements. It is used to create rich media ads.

• SWF banners or flash banner: It is an animated advertisement which is capable of producing sound and user interaction. It supports SWF file type.

• Text ads: It has a textual description of a product or service along with a hyperlink to the advertiser’s website.

• Custom ads: It is a user defined ad format where the advertiser can create it with any desired size. It supports GIF, PNG, and JPG file types.

Why display advertising?

• It requires less manual work.

• The banners can be created using simple tools available online.

• It may reach a wider audience when compared to street ads.

• Adding user interaction in the image may attract the customers.

• Adding innovation to your banner may reap success in business.

You may have big dreams for your business, but if you do not implement the dreams in your products it is difficult to sustain the market position. Though, you advertise frequently on the internet only your better products will reach the people. Ad banners will help only when your business truly impresses the people.

Small Business Advertising – 5 Components of a Great Ad

As we are getting closer and closer to the last quarter of the year, I wanted to get people motivated about advertising. Whether traditional (print, TV, radio) or social (internet), the components for a great ad remain the same. I originally found an article from The James Group that spoke about 4 Types of Advertising Campaigns that Sell quite some time ago and have embellished this a bit based upon experiences in traditional advertising.

5 Components of a Great Ad:

1. Single Message. While you may have a lot of product or offer a variety of services, promote 1. Think of ads for Diet Pepsi. They promote Diet Pepsi and not Aquafina or any other Pepsi product.

2. Catchy Word/Song/Jingle. Growing up in NJ, the NY Lotto tag line stands out “Hey Ya Never Know.” Song that comes to mind is the Monday Night Football theme. No matter where you hear it, you think of MNF.

3. Memorable Character. Orkin Roach. Albeit creepy it gets the message across and we identify with the roaches and for that matter all bugs and associate it with food.

4. Consistent Design Elements. Colors, placement of the logo, font, etc. These elements are so important to get consumers to recognize you by a glance. Absolute Vodka. Same blue font on the clear bottle.

5. Repeated Theme. Similar to single message and consistent design element but think about Corona and the focus on the beer bottle. You know that they are on the beach but never do you see the faces nor really much more than the table, bottle, the sand and beach. Creating an emotional response to relaxing with a beer. No mater what the voice is saying, you know it is Corona.

Traditional advertising is not dead. It has taken a back seat due to budgets. You still need to be heard. Social media tied in with traditional advertising gives a stronger voice. Traditional and social advertising differ but still are similar in that you have to know where your target market is. People still watch TV, listen to the radio and are on the internet.

How Can A Small Business Benefit The Most From Banner Advertising?

It’s true that most forms of advertising are suitable for big businesses only. Since big companies don’t have any budgetary constraint, they can easily invest some serious money into any kind of advertising and realize their goals easily. Things are not that smooth for those entities that lack budget as they can’t enjoy privileges available to big brothers of the domain. Take the case of banner advertising where small businesses can’t spend beyond a point and this limits their chances of getting good-looking banner ads on a regular basis. And this mars their prospects and prevents them from reaching to their target audience in a desired manner.

More so, banner advertising can be leveraged fully by only those businesses that have a team of graphic designers working for them and crafting charming ads one after another. All this takes money and this is where cash-strapped entities get lagged behind in the race. Quite clearly, the odds are heavily stacked against those that lack the resources to advertise themselves properly across channels on the internet. This is also the major reason why only big companies go on and garner all the rewards to be had on the internet. This is how the market works and this is how brands are created.

So, the question is bound to crop up, can’t small entities survive in this chaotic world where big brands easily benefit from banner advertising? They can indeed survive provided they know the ways to benefit from the advancements of technology. Such businesses should explore the market and try to find some ways or tools to get on the right side of banner advertising. They can take heart from the fact that there are tools in the market that help design banner ads of choice. Such tools are a one-time investment and then, they can help businesses get banner ads of choice on a regular basis.

These advanced tools are available in the market with the purpose of helping those businesses that lack advertising budget or means. Using them, anyone can create some really awesome designs for their banner ads. Using these tools, small businesses can create multiple designs and choose the most attractive one from the lot. In a way, these tools create opportunities to take brand ideas and messages forward and reach to the target audience even without spending anything substantial. What’s more, they save money and efforts that are otherwise required in maintaining a staff to create banner ads of choice.

Quite clearly, a small business can get a feature-rich banner design tool and realize its banner advertising goals with ease. Having such a tool means the business needn’t depend on a team of graphic designers to get awesome designs for their banner ads. It also means that the business needn’t spend on a regular basis to get ads and take their brand ideas to more users on the internet. In overall, we can see how a tool lets businesses get transformed on the back of great banner ads.