How to Improve Your Pay Per Click Advertising Campaign

A pay per click (PPC) marketing campaign can help you boost your brand visibility, it can help you increase traffic to your website and it can assist with improving your online revenue. Pay per click advertising is becoming more in demand throughout the world for companies who want to dominate their industries online and reach a wider target audience on a daily basis.

Before starting any pay per click marketing campaign, you need to know what you need to do to improve your chances of success. Many companies at this point turn to a pay per click company who specialises in this type of online marketing to help them reach their goals and enjoy ongoing success moving forward.

The first thing you need to do is constantly monitor your PPC campaign. This is an essential step to see what is working and what is not. If you have multiple adverts then you may find that only one or two are gaining traffic while the rest are not achieving the best results. Regular and ongoing monitoring can ensure that you make your campaign work for you and all your adverts start enjoying success. The ones that aren’t working you can discard and focus on new adverts that will generate the leads you need to grow your business in the long run.

Next you will want to ensure that you combined SEO (search engine optimisation) into your advertising to achieve the best rankings and results. SEO focuses on numerous things, including carefully selected keywords. These keywords are those words and phrases used by your clients when searching for products or services you provide. Remember that PPC adverts rank at the top of listings when a client searches, so ensure you use the correct keywords to achieve the best end result. This is why you may want to consider using a pay per click company who has experience with this type of advertising and will conduct a thorough keyword analysis for you to ensure the words used offer the highest chance of success.

Be sure to optimize your landing pages. Do you know what a good landing page looks like? Be sure to focus on this to attract the right audience. Using SEO on your landing pages will help you increase your chances of improved traffic to your website as a result. Remember the benefit of PPC is that you only pay for genuine leads, people that click on the link to find out more. This means that this offers you a better chance of a new clients. You only pay for results, which makes this an affordable and effective way to market your business.

Ensure you use high quality links. Links are an essential part of online marketing and should be incorporated into your pay per click campaign. That being said, you need to ensure that the links you use are of the highest quality and are active Non active links or poor quality links can result in you losing rankings, which is something you want to try and reduce the risk of at all costs.

The great thing with pay per click companies and marketing is that you set your budget. You set a daily budget for each of your adverts and as they start to generate interest and income, you can increase the budget. Monitor this daily to see which ones are generating interest and which ones aren’t. You can then move your budget around, increasing your budget on the adverts that generate results, reducing your budget on those that aren’t generating good results and discard those completely that aren’t working for you in any way.

How Much Does Satellite Radio Advertising Cost?

When you think “national radio advertising” the word “expensive” very likely also comes to mind. For years this was very, very true. The price to reach a national audience was dictated by some very well padded gatekeepers who could name crazy high prices if you want to get your message in front of the masses. Because of this, many start up businesses were forced to slowly grow in small cities before they could take their message to a national scale on the radio.

While this is still the case with many syndicated radio shows broadcast over am and fm dials, satellite radio does not hold the same gate keeper or price points of years gone by. In fact, the cost to advertise nationally on satellite radio is lower than it is to advertise on many medium and large cities across the USA.

The trade off and reason for this is the fact that your audience is very spread out and not in one select pocket. If you are selling a product or service that has no select geographic target and you want to push your message far and wide, this makes it a great medium to advertise on while keep your marketing budget at realistic levels.

However if you do need to target one select city or state, the reach of satellite radio advertising may not be strong enough for what you had in mind. For example: A car dealer or boutique shop owner who have store front locations and only sell out of that location would not benefit from a low cost national advertising plan on satellite radio. They would be better on their local am or FM radio stations.

However lets say that the car dealership can ship their inventory nationwide or that boutique shop is pushing their unique website and can ship nationwide, satellite radio suddenly becomes a very attractive option for reaching a national audience that in the past would have been out of the price range for either of these companies.

To be clear: If you have a product or service that can reach a national scale and you can get it to your customers for a low price – then satellite radio advertising should be something you and your marketing department can explore. If you are only going after a select city or region, then it is not an option you need to put in the mix of your next marketing meeting.

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.

This article assumes that the reader knows what a banner ad looks like, but do you know how they work, and how you can derive benefit from them? Let’s define a few terms before answering these questions.

1. “Page views” or “page impressions.” These terms are interchangeable and they refer to the number of times that a page within a website has been displayed on a website.

2. “Banner view.” Like a page view, a banner view is the number of times that a banner has been displayed on website.

3. “Click through.” A click through is the number of times a website visitor has “clicked” on a particular banner ad and was transferred to the website of the banner advertiser.

4. “CTR.” CTR is the acronym for “click through rate,” which is the ratio of the number of banner view versus the number of times visitors have “clicked through” to your website. CTR is expressed as a percentage, so a click through rate of 1% means that for every 1,000 banner views, 10 visitors have clicked through to your site.

5. “CPM.” CPM is an acronym for “cost per M,” where “M” is the ancient Roman numeral for 1,000. Translation: CPM is the price your business will pay to have its banner advertisement displayed 1,000 times on a website, e.g, the cost of 1,000 banner views. So, for example, if the CPM to advertise on a site is $80.00 your business will pay $80.00 for every 1,000 banner views.

6. “ROS.” ROS is the acronym for “run of site,” which simply means that a banner ad is displayed on every page in a website, as opposed to being displayed only in a particular category of a website or only when a particular keyword is entered into a search engine.

Everyone who is in charge of a advertising or marketing department (that’s you if you’re the sole shareholder of the company) knows that advertising is, in large part, a numbers game. The more frequently your message is seen or heard, the more likely the consumer is to purchase your service or product. Take Mattress Mac with Gallery Furniture , for example. If you live in the Houston area, or if your radio can pick up the signal of almost any Houston area radio station, you cannot go a single day without hearing or seeing an advertisement for Gallery Furniture. Peppering your senses with constant reminders that “Gallery Furniture Saves You Money!” has enabled Mr. McIngvale to build his single location furniture store into an empire. (Of course, advertising alone won’t do it; you still must have a quality product or service). I have no scientific data to support this assertion, but I’ll make it anyway: I’m willing to bet that Gallery Furniture is known to more people in the greater Houston area than any other single business. How did that come to be? Mattress Mac understands the advertising numbers game and plays it better than anybody else.

Banner ads are a numbers game. The industry standard click through rate for online advertising in general is around .5%. Not 5%, but .5%. Doesn’t sound very encouraging for your banner ad campaign, eh? Well, there are ways to significantly increase the CTR of any given banner. The best way is by targeting a particular banner ad to a narrow audience, an audience that is looking specific for a product or service just like yours. Highly-targeted can boost your CTR to as much as 2%-3% or higher and significantly increase the traffic to your website.

Another valuable purpose of the banner ad is branding. Intertwined with the messages Gallery Furniture delivers about particular sales events or types of furniture is the company’s consistent and recognizable logo, color scheme, and tag lines. Your banner advertisements can, and should, perform the same function; they should be designed using your company’s logo and colors, at a minimum. Sometimes incorporating the tag line is the way to go, but other times you may want to advertise a particular special offer, product, etc. The important thing is that you take advantage of the numbers game by continually displaying your name, logo, and colors. The more visitors that see you, the more they will come to associate your name with your type of product or service, and the more likely they will be in the future to buy from you.