How to Choose the Right Mobile Advertising Platform

Subscriptions to mobile services had already crossed the four billion mark by the end of 2008, and are expected to reach out to about six billion users. This makes advertising via mobile services a very efficient medium. Marketing experts believe that the future of advertising and marketing will be through the cell phone. According to Wikipedia, mobile web users outnumber PC and laptop users by about 5 to 1.No wonder then that advertising through mobiles is becoming a key component in business marketing campaigns. Mobile advertising platforms give vendors an efficient medium to showcase their products to a larger consumer group.

How to Choose an Appropriate Mobile Advertising Platform for your Business

The selection of an appropriate mobile advertising platform is critical for a successful marketing campaign. Advertisers want a platform that reaches out to maximum publishers, for example app stores. As an advertiser, we should keep the following factors in mind when selecting a platform.

  • Identifying the target audience and analyzing them. This helps us to choose our placements wisely by placing advertisements only on sites which are relevant to our products or services.
  • Analyzing the objectives of our marketing campaign.
  • Mobile web advertisements are sold on a CPC (cost per click) or a CPM (cost per thousand impressions) basis. We have to determine which one suits our marketing campaign the best.
  • Determining whether the platform has the right type of publishers to reach out to the target audience.
  • Selecting the appropriate reporting tool to track the performance of the campaign, and understand the user response.

Advantages of Using Mobile Advertising Platform

Here are the advantages of using mobile advertising platform:

  • Advertisers can get immediate response from consumers.
  • Personal interactive communication is possible on a much wider scale.
  • Mobiles are highly personal devices, and people are always in reach of their mobiles as compared to other conventional platforms.
  • Mobiles have massive reach as compared to conventional platforms. Even in developing countries there has been huge growth in mobile subscriptions.

The mobile market is growing rapidly and companies are already taking advantage of the onslaught of mobile users. Even small businesses are using mobile advertisement platforms to great advantage. If you too want to utilize this medium for your enhanced business growth, visit iVdopia.com right away!

Online Advertising in a Nutshell

The Internet is becoming very important part in our lives, especially in business. Successful business can’t be imagined without Internet presence. Many companies have their own corporate web sites and email newsletters but it is not enough. Online advertising is the next logical part of every integrated marketing campaign in order to spread the word about your company.

Online advertising is much more different than in early Internet days, back in 1995. At the beginning of online advertising age the most used banner formats were 468×60 pixels, 120×60 pixels and 88×31 pixels. Several years ago new ad formats appeared like so called skyscraper ads. We recommend you to visit Internet Advertising Bureau to see universal ad packages.

http://www.iab.net/standards/adunits.asp

Online advertising spending grows exponentially. According to a research made by eMarketer, in 2005. advertising spending in USA will be more than $10 billion dollars for the first time. They predict that it will reach $12.9 billion dollars! This is really great especially if we know that in 2002. advertising was $6 billion dollars. Three years is not so long time, but when it comes to the Internet it is.

There are many sites that have some ads. Usually they are smaller or larger animated images called banners. Online advertising is so oversaturated that many studies show that people developed ability to screen out ads. The first banner was published on HotWired web site in 1994. It is a famous banner with text: “Have you ever clicked your mouse right HERE? YOU WILL!”

At the beginning banners had decent click-through rates, sometimes even 10%. Today, usually CTR is between 0.1-0.3% even lower because of banner saturation.

Marketers needed new online advertising models so they started making ads using Flash. Using Flash technology, marketers are able to make interactive ads that look like mini home pages and in most cases those ads have much better CTR. Ads made in Flash can be seen on many popular portals like Yahoo! and MSN.

Today, the best results show email advertising and contextual advertising. Email advertising is great if your ad appears in double opt-in email newsletters with targeted subscribers. Good ad campaigns can get 5-10% CTR in email newsletters, even higher in some cases.

Google made a revolution in online advertising introducing the contextual advertising models in their services AdWords and AdSense. AdWords is based on a model that advertisers can choose desired keywords so every time someone makes a search on Google with their selected keyword their ad will appear on Google side bar or on the top of search results. This is good because many people don’t see them like advertising, they see them as search results, and therefore, CTR is higher. It is Pay Per Click (PPC) advertising so that advertiser only pays when someone clicked on their ad. AdSense, on the other hand, allows publishers that they ads appear like texts only on relevant web sites that have similar target audience like their business. Google AdSense is great for web site owners, too, because they can monetize their web site traffic. Recently, it became possible to have Google ads in RSS. This is very useful for bloggers.

Another good choice for PPC advertising is using services like Overture and AdBrite. Overture allows keyword bidding and many popular sites like Yahoo! and MSN use Overture service for their sponsored search results. AdBrite allows you to choose web sites on which you want to advertise.

We have listed several useful free services that will help you in making your next successful PPC campaign.

Google AdWords Keyword Tool

https://adwords.google.com/select/KeywordSandbox

Keyword Suggestion Tool

http://www.digitalpoint.com/tools/suggestion/

Free Search Engine Ranking & Keyword Tracker

http://www.digitalpoint.com/tools/keywords/”

Search Engine Placement Check

http://www.marketleap.com/verify/default.htm”

When you start with online advertising you have to be able to give answers on several questions.

1) What do you want to achieve?

If you don’t want where you are going, you will never get there. You have to know what you want to achieve with your online advertising campaign. It is like when you make projections in your business plan. You will have to make your Internet marketing plan. Your goals can be to get 100 clients, 2000 subscribers to your email newsletter or anything else. Just be specific and clearly define your goals in order to achieve them.

2) Where to advertise?

This is the next logical step. Depending on what your goals are you will choose your target sites. Do you want to use online advertising for your branding? Then the good use can be larger banner campaign on popular ad networks. It is most likely that you won’t have some great CTR but many people will see your ad and it is cost-effective. If you want better response rate, good thing is to advertise in email newsletters. If you want to get clients with minimum risk you should use PPC advertising on search engines or affiliate programs based on pay-per-sale.

You won’t choose same places to advertise if you want to reach newbies and decision makers. You have to know what you sell and to whom. Market segmentation is essential.

You have to choose quality and visited web sites. We have listed several useful free services that can help you to determine site popularity.

Google Page Rank Prediction

http://www.rustybrick.com/pagerank-prediction.php

Alexa

http://www.alexa.com

Link Popularity Check

[http://www.marketleap.com/publinkpop/default.htm]

3)Out Of The Box approach

Don’t be scared to experiment with your ads. We have already said that there are many ads, so you will have many competitors. You want to get the most from your advertising dollars. Test, test, test! Be creative and use technologies like Flash or DHTML in order to make your ads stand out from the crowd.

4) Words sell

You have to choose good message for your ads. To clearly define your offer and to call on action. Don’t forget to include words like “Click here”, “Register Now!”, and “Free Report”, to offer contests for popular gadgets like iPod. Good thing is to include interesting questions in your ads, questions that start with “How To…” messages that start with numbers like “7 Email Marketing Best Practices”…

Things to avoid

Although, some people can tell you that pop-ups can bring you many new subscribers, we recommend you not to use pop-ups. Different studies show that people don’t like this technique. Don’t make your banner images bulky, it will have a slow loading time. Not everyone use broadband. Optimize them to have good loading time. Some people make their banners look like Windows dialogue boxes or place a combo box image on their banners in order to mislead their visitors and to have better CTR. Don’t use that technique.

Real Estate Advertising Ideas – 5 Unique Advertising Options

When building customer-base for real estate, success is not an overnight feat. It will involve a lot of hard work. Letting other people know of your business or about the property you sell does not totally mean that you have to place lots of text-based ads all over. You have to be creative to excite your potential buyers. Here are some tips for your next real estate advertising goal.

  1. Create a video walk through of the house. Take advantage of the technology offered by smartphones and drones. Using them plus your creativity, you can shoot at different parts of the house to present realistic view of what you are selling.
  2. Build free offers to collect email addresses. If you are observant, you probably can see that a lot of websites and blogs have pop-ups offering free trials, free newsletters, pdf downloads of articles, and a lot more. By simply filling out the electronic forms, users can give you email addresses which you can later use to send out your offers of real estate properties being sold.
  3. Be a resource person for local TV networks and radio stations. By being an expert person on real estate, you can actually gain the attention of local TV networks and radio stations. It’s like applying for a job but if you’re able to hook with them, you will have a great venue to advertise the properties in your portfolio. You can email them to send either a letter stating your endeavor or a short video presenting yourself as an expert and willing to be their resource person on subjects related to real estate.
  4. Take advantage of the trending internet memes. Admit it or not, you are also among the bunch of internet users who are enthused with the trending memes we see. They carry a range of graphics ranging from animation characters, Hollywood stars, animals, and a lot more. Depending on the graphics and the texts that go with them, they become instruments to send-off messages to those who see them. With this said, then you can have memes that actually persuade people to buy the property you are selling or call them to action to avail your services as a real estate agent.
  5. Have video testimonials done by previous clients. Go beyond the usual testimonials which are fully textual and placed on specific sections of the website or blog. Instead, ask for video testimonials from your past clients. Aside from presenting their real experiences, you present real people to potential customers.

Go unique. Go beyond the usual. Exhaust your creative juice to excite your clients. Real estate marketing is tasking and will need you to work your way to become a brand and an authority.